All work

Astra Museum

Project:

Visual Identity

Date:

Dec 2022

In collaboration with:

context

ASTRA Museum is one of the most recognizable cultural brands in Romania and the largest open-air museum in Europe. Being one of my favorite places to visit, contributing to its story was both a privilege and a passion project.

objective

The primary goal of this rebranding was to craft a visual identity that resonates deeply with the symbolism of the Romanian village. I wanted to move beyond trends and anchor the brand in the authentic spiritual and architectural motifs found within the museum grounds.

symbolism

Letter M

+

Letter A

wolf fang

A profound and powerful emblem of Romanian heritage, can be seen adorning many structures within the museum.

wolf fang

A profound and powerful emblem of Romanian heritage, can be seen adorning many structures within the museum.

torsade

The twisted rope signifies the eternal cycle of nature, a symbol of infinity, which, in our rebranding process, was one of the most inspiring elements, as our effort was to create an evergreen identity.

torsade

colour

The iconic blue is spotted through the museum.