Cibo. The Social
Pulse of Dining.
The Context
In the bustling Horeca landscape, Cibo stands as a digital bridge connecting enthusiastic diners with the best local venues. While the platform offers robust functionality for partners, the consumer-facing brand needed to transcend utility. In a world driven by TikTok reviews and Instagram stories, dining is no longer just about food - it is about the shared experience.
The Objective
Objective: "The challenge was to craft a visual identity that resonates deeply with Generation Z - a demographic that values authenticity, community, and vibrancy. The goal was to strip away the corporate stiffness often associated with booking platforms and replace it with a 'fresh and hip' visual language. The new identity had to exude energy, to use a visual tone that feels impulsive, fun, and 'in the moment'.
The Result
The resulting identity is a high-voltage celebration of social dining. By stepping away from traditional culinary aesthetics, the new Cibo brand embraces the chaotic energy of youth culture.
