context
In the busy restaurant landscape, Cibo stands as a digital bridge connecting enthusiastic diners with the best local venues. While the platform offers robust functionality for partners, the consumer-facing brand needed to go beyond utility. In a world driven by TikTok reviews and Instagram stories, dining is no longer just about food - it's about the shared experience.
objective
The challenge was to craft a visual identity that resonates deeply with Generation Z - a demographic that values authenticity, community, and vibrancy. The goal was to strip the corporate stiffness often associated with booking platforms and replace it with a fresh and hip visual language. The new identity had to exude energy, to use a visual tone that feels impulsive, fun, and in the moment.
result
The resulting identity is a high-voltage celebration of social dining. By stepping away from traditional culinary aesthetics, the new Cibo brand embraces the chaotic energy of youth culture.
