Elitis and Eratto
Project:
Visual Identity
Date:
2023/2024
High-End Hospitality
Under the Elania Resort umbrella, I helped shape two distinct universes: Elitis, the place to be if you're looking for a luxurious event venue, and Eratto, the restaurant where you and your taste buds will be fully pampered.
Part I: Elitis
context
Located within the exclusive Elania Resort in the Făget forest, Elitis Events Center stands as one of Transylvania’s most sophisticated venues. It is a massive architectural complex designed to harmonize nature with state-of-the-art technology, featuring multiple distinct halls and panoramic views of the surroundings. The venue required a visual identity that could represent its physical grandeur while appealing to a dual audience: high-level corporate clients and couples looking for a fairytale wedding location.
objective
The primary challenge was to create a visual identity that communicated versatility and elegance. The branding needed to be professional enough for business conferences, yet graceful for personal events such as weddings. My goal was to design a logo and a visual system that reflected the modern architecture of the building and the premium quality of the services, establishing Elitis as a landmark for elite events in Cluj-Napoca.
mark symbolism
soaring bird
glass tree
golden gradient
result
The new visual successfully positions Elitis Events Center as a premium destination, providing a polished and imposing backdrop that elevates the value of every event hosted within its walls.
Part II : Eratto
context
Eratto Restaurant represents the gastronomic soul of the Elania Resort. While Elitis focuses on grandeur, Eratto was envisioned as an intimate sanctuary for dining, led by Executive Chef Alin Vădean.
objective
The restaurant aims to offer more than just food. It seeks to provide a sensory retreat where guests feel treated like family. The setting required a brand presence that would whisper rather than shout, inviting, organic and personal.
result
The resulting identity is built on the concept of "The Warmth of Excellence". The brand successfully differentiates itself from the event venue while adding a layer of emotional depth to the overall resort experience.
