Elitis and Eratto
Project:
Visual Identity
Date:
2023/2024
Defining High-End Hospitality
Under the Elania Resort umbrella, I shaped two distinct universes: Elitis, where we celebrate grandeur, and Eratto, where hospitality transforms into a personal story of taste and detail.
Part 2: Elitis
The Context
Located within the exclusive Elania Resort in the Făget forest, Elitis Events Center stands as one of Transylvania’s most sophisticated venues. It is a massive architectural complex designed to harmonize nature with state-of-the-art technology, featuring multiple distinct halls (such as the Erra Ballroom and Epica) and panoramic views of the surroundings. The venue required a visual identity that could represent its physical grandeur while appealing to a dual audience: high-level corporate clients and couples looking for a fairytale wedding location.
The Objective
The primary challenge was to create a visual identity that communicated magnitude, versatility, and elegance. The branding needed to be adaptable sober and professional enough for international conferences, yet refined and graceful for private galas. My goal was to design a logo and a visual system that reflected the modern architecture of the building and the premium quality of the services, establishing Elitis not just as a rentable space, but as a landmark for elite events in Cluj-Napoca.
Mark Symbolism
The Soaring Bird
The Glass Tree
The Golden Gradient
The Result
The final identity centers on a symbol that evokes stability and architectural refinement. I developed a cohesive suite of deliverables, from corporate stationery to on-site signage, ensuring that every brand touchpoint reinforces a sense of luxury. The new visual language successfully positions Elitis Events Center as a market leader, providing a polished and imposing backdrop that elevates the perceived value of every event hosted within its walls.
Part II : Eratto
The Context
Eratto Restaurant represents the gastronomic soul of the Elania Resort ecosystem. While Elitis focuses on large-scale grandeur, Eratto was envisioned as an intimate sanctuary for dining, led by Executive Chef Alin Vădean. The restaurant aims to offer more than just food; it seeks to provide a sensory retreat where guests feel treated like family. The setting required a brand presence that would whisper rather than shout—inviting, organic, and deeply personal.
The Objective
Eratto Restaurant represents the gastronomic soul of the Elania Resort ecosystem. While Elitis focuses on large-scale grandeur, Eratto was envisioned as an intimate sanctuary for dining, led by Executive Chef Alin Vădean. The restaurant aims to offer more than just food; it seeks to provide a sensory retreat where guests feel treated like family. The setting required a brand presence that would whisper rather than shout—inviting, organic, and deeply personal.
The Result
The resulting identity is built on the concept of "The Warmth of Excellence." By combining a masculine, confident visual language with soft, tactile elements, the brand communicates distinctiveness and care. From the tactile menu design to the narrative-driven manifesto, every touchpoint reinforces the idea that Eratto is not just a restaurant, but a home for the connoisseur. The brand successfully differentiates itself from the event venue while adding a layer of emotional depth to the overall resort experience.
