challenge
To create a visual identity that announces foodpanda's spring promotion: free delivery on all orders.
concept
I wanted to catch the target audience eye with a fresh and optimistic visuals. Because that's what spring brings to the world. New beginnings. So what better way to illustrate this idea than with actual food as spring symbols:
A flower/sun appears from a burger and wedges.
A butterfly flaps its' pizza wings
A sushi flower
A pizza tulip bouquet
result
The campaign was successfully launched nationwide, ensuring high brand visibility through a variety of touchpoints: digital ads, in-app graphics, outdoor advertising, and even an animated intro for a TV spot.
Gym Campaign
challenge
To create a fun visual identity that targets gym goers.
concept
The visual concept complemented perfectly the copy:
"Te susținem cu dieta" - We're helping you with your diet.
"După sală și răsplată" - The after-gym reward.
"Fiecare cu greutățile lui" - We each have our burdens.
I played with scale and exaggeration to turn food into gym equipment. The visual humor would catch attention and enforce foodpanda's easygoing attitude.
result
The campaign was successfully launched locally, mainly on outdoor advertising, helping local brands get visibility and driving sales.
